How We Innovate

Innovation built for performance.

ByBlue launched its breeding program in 2021, focused on production efficiency, outstanding eating experience, and extended shelf life.

Breeding

ByBlue develops blueberry varieties optimized for yield, firmness, flavor, shelf life and adaptability.

Program

The breeding program focuses on developing blueberry varieties optimized for yield, firmness, flavor, shelf life and adaptability.

R&D Locations

Testing and development across key regions.

Our research and development operations are based across strategic locations, enabling regional adaptation testing across varying climatic conditions.

Rotterdam, Netherlands.

Genetics lab, germplasm conservation, crossbreeding and seedling development.

Odemira, Portugal.

Selection fields and advanced trials.

Ica Valley, Peru.

Open-field trials and climate adaptation.

Genetic Development

From selection to commercial scale, varietal development is guided by market demand.

Phase 1

Program Initiated

Development begins with controlled crosses designed to combine desirable genetic traits and create new breeding lines for future evaluation.

Phase 2

First selections

Early selections are tested under controlled conditions to identify plants with promising traits related to productivity, fruit quality, and plant performance.

Phase 3

Field Validation

Selected varieties are evaluated across different locations and climates to validate their agronomic stability and commercial potential.

Phase 4

Pre-Commercial

Promising selections move into larger trials to confirm yield, harvest efficiency, and post-harvest performance under real production conditions.

Phase 5

Market Entry

The first commercial volumes are introduced to the market, allowing validation of fruit quality, logistics, and customer response.

Phase 6

Expansion

Successful varieties expand across new regions while breeding efforts continue to target improved traits and future market needs.

Trait Development Focus

Built around field and market needs.

Focused on the key attributes that drive productivity in the field, market relevance and commercial potential

High yield

Picking efficiency

Local adaptability

Flavor

Crunchiness

Shelf Life

Portfolio

High-performance genetics with excellent fruit quality and early ripening

The Selma, Aila, Demba, and Dana varieties are part of the Mundo Azul® program, developed and licensed by Fruit Vision Selections. 

These varieties combine fruit quality, yield, and adaptability to different production systems, enabling the development of strong varietal programs for today’s market.

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Dana

FV-1907

Early variety with strong yields and large, uniform fruit. Firm, juicy berries with balanced flavor and reliable post-harvest quality.

Plant

Growth habit

Erect

Vigor

High

Productivity

~6 kg per plant

Harvest window

13 weeks

Planting density

4,500–6,000 per hectare

Fruit

Average weight

3.5 g

Size

20 mm

Brix

Firmness

Very Firm

Bloom

Optimal

Flavor profile

Fruity

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Dana

Blueberries

FV-1907

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Selma

FV-1901

Extra-large berries with high sweetness and strong yield potential. Firm, round fruit with pronounced bloom and consistent quality.

Plant

Growth habit

Upright

Vigor

High

Productivity

~6 kg per plant

Harvest window

12 weeks

Planting density

4.500 – 6.000 per hectare

Fruit

Average weight

4.0 g

Size

22 mm

Brix

Firmness

Firm

Bloom

Optimal

Flavor profile

Fruity

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Selma

Blueberries

FV-1901

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Demba

FV-1908

Highly productive variety with potential for double production cycles. Large, firm berries with balanced flavor suited for extended campaigns.

Plant

Growth habit

Semi-upright

Vigor

High

Productivity

~6 kg per plant

Harvest window

16 weeks

Planting density

8.400 – 16.400 per hectare

Fruit

Average weight

3.5 g

Size

22 mm

Brix

Firmness

Very Firm

Bloom

Superior

Flavor profile

Citrus

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Demba

Blueberries

FV-1908

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Aila

FV-1906

Firm, large and well-bloomed. Round shape and a crisp yet tender bite. Balanced flavor with a slightly acid note. Strong shelf life and reliable yield potential.

Plant

Growth habit

Semi-Upright

Vigor

Medium

Productivity

~6 kg per plant

Harvest window

16 weeks

Planting density

4.500 – 6.000

Fruit