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How we grow

Behind
the berry.

More than 20 years in the blueberry industry, building a system that connects territories, knowledge and people across origins.

Building the System

From expertise to global presence, growing across regions and seasons.

Foundation

Founded in Rotterdam by a team with over 20 years of experience in the blueberry industry.

ByBlue Innovation

Establishing dedicated breeding
and R&D capabilities.

Commercial
& packing expansion

Strengthening coordinated
supply across seasons.

Integrated headquarters
& breeding hub

Development of a new Rotterdam base combining commercial coordination and greenhouse breeding infrastructure.

Expansion into Peru

Establishing our first owned production
base in a key origin.

Today

One integrated berry system connecting genetics, farming and market.

The Way We Grow

Guided by strong principles.

Built on standards, partnership and innovation across origins and markets.

Rooted
in origin.

Growth is built on long-term cooperation, grounded in trust and shared objectives.

Diverse under

one standard.

Different origins aligned under clear technical criteria to ensure consistent quality across seasons.

Connected through

the supply chain.

We connect people, territories, and opportunities turning complexity into coordinated programs.

Driven by
innovation.

Technical expertise combined with field-based learning to continuously improve performance and adapt to market
demand.

Our Team

Built by experience.

Over 20 years across the blueberry industry.

Horacio Ozer Ami
CEO & FOUNDER

Horacio Ozer Ami

CEO & FOUNDER

Agronomist Engineer from Uruguay, based in Rotterdam, with over 20 years fully dedicated to the blueberry sector. Experience across the full chain: genetics, nursery, farm development, packing, export, import and European retail programs. Focused on developing new agricultural projects, genetic innovation, and better business models for an evolving global industry.

Patricio Tellechea
Byblue Peru Director

Patricio Tellechea

Byblue Peru Director

Miguel Muñoz
CFO

Miguel Muñoz

CFO

Harro van Dam
Commercial Director

Harro van Dam

Commercial Director

Juan Jose Gavilan
Agricultural Manager

Juan Jose Gavilan

Agricultural Manager

Carla Leborgne
QA/QC Manager

Carla Leborgne

QA/QC Manager

Javier Marrufo
Research & Development Director

Javier Marrufo

Research & Development Director

Locations

Aligned across geographies.

Rotterdam

Odemira

Ica Valley

European HQ, Commercial & Variety Development

Rotterdam

Lagendijk 160 A    
2988 AD Ridderkerk  

Where innovation takes root

Odemira

Industrial Zone, Lot 7 7630-174
Odemira, Portugal.

Where production comes to life

Ica Valley

Pan-American Highway South Km. 298
Ica Valley, Peru.

One system.
Global operations.
Long-term vision.

Genetics, farming and market aligned
to ensure continuity across seasons.

Contact Us